Hi 
Aside from our usual mixed Irish summer of basking in beaming sunshine one moment followed by sloshing through the rain in optimistic sandals in the next, June has been very busy with lots of exciting new projects on the boil.

The Irish entrepreneurial spirit is strong and driving innovation is the consistent theme, be it with well established successful businesses forging ahead in new niches, or those more recently launched to market with ingenious breakthroughs, as yet untapped to their full potential.

One thing is for sure, it's hugely exciting working with these clients and a privilege to be part of supporting them in their growing success.

More details coming soon… we can't say much yet, but we'll keep you posted as soon as we can. (I know you're going to love and be inspired by what they're up to, and see what we're really excited about too).

Some of our clients have also achieved fantastic breakthroughs and accelerated results while working with us in our Brand Discovery Programme™ to define, realign, strategise, plan and map out leveraging their brands for greater success.

In the meantime some recent questions from clients inspired me to share the following article with you. Enjoy…

Wishing you growing success

...about the importance of effective branding and how you can become the No: 1 brand of preferred choice, the brand leader, in your target market. 

Understanding What Makes You Different
 

How is Coca Cola different from Pepsi? Why would you choose to fly Virgin Atlantic over Aer Lingus? When a product or service is not completely unique in the market how do you communicate your “significant difference” to your customers in order to give them a compelling reason to choose your brand over your competitors?

Understanding what makes you authentically different and being able to communicate this succinctly to your customers is the key to creating a powerful brand. In fact giving your brand a distinctive, different and memorable voice is one of the most effective tools in gaining a competitive advantage in your market and building lasting customer loyalty. 

Finding Your Brands Unique Voice
 

For many companies, identifying the very essence of what authentically differentiates their brand, be it product or service, from their competitors can be challenging, yet the untapped secret often lies within the heart of their business.  

More...

• Are you being dragged into a price war or discounting? (where only those with the deepest pockets wins!)

• Are you considering rebranding but don't know where to start?

• Are you fed up with all the conflicting "mystifying" information and jargon about "branding" and need the "What Is" and "How To" essentials in a nutshell?

• Have you uncovered where you may be unconsciously sabotaging your brand building efforts?

• Are you frustrated, loosing market influence, opportunities or business to the competition?

Look no further! Save your hard earned revenue by avoiding many of the typical branding mistakes so many well intentioned entrepreneurs and business leaders unintentionally make…

We created the Brand Discovery Programme™ to empower business leaders, like you, to take control of their brand direction and use it as a driver to underpin their success.

Find out NOW how to start revitalising or building your brand in 5 simple steps!

More...

• Brand Awareness or Audience Annoyance? Context is King!

• 5 Ways to WOW Your Customers by Using Social Media Effectively

• Can You Streamline and Simplify to Increase Your Brand Profitability?

More...

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P.S. A great big "Welcome" to all you new readers who joined our tribe of Brand ROI entrepreneurs. You're going to love the practical, how-to-branding, design and marketing information you'll find here to help you build your power brand and business success - enjoy!

Lorraine Carter is founder of Persona Design, an award winning, multi-disciplinary branding and design company helping their clients make strong connections with their customers through their brands.

With over 20 years of fantastic experience they've worked with brands from a multitude of sectors for both the national and international markets, many of which are household names.

A winner of numerous design awards Lorraine is also a former winner of Business Woman of the Year, Dublin.  

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Welcome to all our new subscribers !

If there's anything you would like to

hear about in this newsletter or

if you have any questions or comments,

please feel free to drop me a line at

E: lorraine@personadesign.ie or

give me a call at

Tel: +353 1 8322724